Apr 19, 2024  
2014-2015 Graduate Bulletin 
    
  Catalog Home
  Degree and Certificate Programs
  Academic and Religious Calendars
  Resources
  General Information
  Admission of Students
  Tuition and Fees
  Student Financial Assistance
  Academic Regulations
  College of Arts and Sciences
  Barney School of Business
  College of Education, Nursing and Health Professions
  College of Engineering, Technology, and Architecture
  Hartford Art School
  The Hartt School
  University Faculty, Administration, and Board of Regents
  Courses
HELP
2014-2015 Graduate Bulletin [ARCHIVED BULLETIN]

MBA 730 - Managing Customer Relationships and Experiences


3 credit(s)
This course focuses on building relationships between an organization and its customers. Students explore methods of identifying customer needs, expectations, and satisfaction, as well as determination of lifetime customer value to develop target customer priorities. Distinction is made between customer relationships management (CRM) as a strategy versus CRM programs and tools. Customer experiences as they relate to overall customer/ organization relationship are stressed.
Prerequisite(s): MBA 610 , MBA 618 . Corequisite(s): MBA 614 , MBA 616 , MBA 620 , MBA 705 .


Click here for Fall 2024 course scheduling information.

Click here for Spring 2024 course scheduling information.