Apr 24, 2024  
2014-2015 Graduate Bulletin 
    
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2014-2015 Graduate Bulletin [ARCHIVED BULLETIN]

MKT 659 - Marketing Communications


3 credit(s)
Stresses an integrated approach to the use of advertising, public relations, publicity, personal selling, and sales promotion. Considered are basic communications theory; communications plan development; and relations with media, the general public, the community, employees, stockholders, vendors, and customers. Cases reflecting actual practice are regularly assigned.
Prerequisite(s): MBA 618  or permission of instructor.


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