Apr 20, 2024  
2015-2016 Undergraduate Bulletin 
    
  Catalog Home
  Degree and Certificate Programs
  Academic and Religious Calendars
  Resources
  General Information
  Admission of Students
  Student Financial Assistance
  Academic Regulations
  University Studies
  College of Arts and Sciences
  Barney School of Business
  College of Education, Nursing and Health Professions
  College of Engineering, Technology, and Architecture
  Hartford Art School
  The Hartt School
  Hillyer College
  Athletics
  University Faculty, Administration, and Board of Regents
  Courses
  Tuition and Fees
  Departments and Programs
HELP
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 260 - Communication and Advertising


3 credit(s)
Study of the theories and practices of advertising with special emphasis on message creation and selection of appropriate media. Historical, economic, social, and psychological aspects of advertising. Practice in applying principles in final term project.


Click here for Fall 2024 course scheduling information.

Click here for Spring 2024 course scheduling information.