Mar 28, 2024  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 460 - Advertising Communication Tactics


3 credit(s)
In-depth analysis and practice in communication tactics employed in creating advertising programs for clients. Principal focus on working on a competitive group project preparing an agency-style presentation for a real or hypothetical client.
Prerequisite(s): CMM 360  plus two CMM electives, or permission of instructor.


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