Apr 19, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 260 - Communication and Advertising


3 credit(s)
Area/Group Designation: Advertising and Public Relations
Study of the theories and practices of advertising with special emphasis on message creation and selection of appropriate media. Historical, economic, social, and psychological aspects of advertising. Practice in applying principles in final term project.


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