Apr 19, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 460 - Advertising Communication Tactics


3 credit(s)
Area/Group Designation: Advertising and Public Relations
In-depth analysis and practice in communication tactics employed in creating advertising programs for clients. Principal focus on working on a competitive group project preparing an agency-style presentation for a real or hypothetical client.
Prerequisite(s): CMM 260  and CMM 360 .


Click here for Fall 2024 course scheduling information.

Click here for Spring 2024 course scheduling information.