Apr 23, 2024  
2017-2018 Undergraduate Bulletin 
    
  Catalog Home
  Degree and Certificate Programs
  Academic and Religious Calendars
  Resources
  General Information
  Admission of Students
  Student Financial Assistance
  Academic Regulations
  University Studies
  College of Arts and Sciences
  Barney School of Business
  College of Education, Nursing and Health Professions
  College of Engineering, Technology, and Architecture
  Hartford Art School
  The Hartt School
  Hillyer College
  Athletics
  University Faculty, Administration, and Board of Regents
  Courses
  Tuition and Fees
  Departments and Programs
HELP
2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 471 - Public Relations Campaigns


3 credit(s)
Area/Group Designation: Advertising and Public Relations
The course focuses on practical, technical, and analytical skills required to effectively plan and implement a campaign. Students study the public relations process in order to develop campaign plans that capitalize on opportunities and address problems within and for the organization. Students analyze secondary research and conduct qualitative/quantitative primary research in order to develop, implement, and evaluate a campaign for a University or community client.
Prerequisite(s): CMM 271 , and either CMM 371  or CMM 448 .


Click here for Fall 2024 course scheduling information.

Click here for Spring 2024 course scheduling information.