Apr 23, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [ARCHIVED BULLETIN]

CMM 532 - Managing Integrated Communication


3 credit(s)
This course provides a detailed inspection of the management of integrated communication (IC). The course takes a strategic perspective by focusing on issues of analysis and planning to develop IC solutions. Topics include theoretical perspectives on IC, managing the research and planning processes of IC, managing the communication mix, developing promotional strategy, managing IC campaigns, and managing in a competitive environment.
Prerequisite(s): CMM 531  or permission of instructor.


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