Apr 23, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED BULLETIN]

MKT 454W - Marketing Strategy


3 credit(s)
Combines management approaches to marketing strategy, intensive analysis of actual ongoing company problems necessitates development of programs incorporating product, price, promotion, and pipeline decisions in consonance with market targets, company resources, and profit goals.
Prerequisite(s): Senior standing and major in marketing.


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