Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED BULLETIN]

MKT 350 - Multinational Marketing


3 credit(s)
This course is an applied introduction to concepts of international marketing management, with an emphasis on development of global and regional marketing programs, entry strategies, and the importance of understanding economic, sociocultural differences and other environmental forces.
Prerequisite(s): MKT 310 .


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