Apr 24, 2024  
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2021-2022 Graduate Catalog [ARCHIVED BULLETIN]

MKT 756 - Digital Marketing Management


3 credit(s)
This course provides the student an understanding of the different components of digital marketing and how they fit into the overall marketing plans and objectives of an organization whether the organization is digital-only, or any type of digital hybrid. Students will be exposed to web and mobile marketing, social media, search and display advertising and e-mail marketing. The course will use a combination of cases, lectures, and exams to develop these skills.
Prerequisite(s): MKT 606 .


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