MKT 760 - Marketing Analytics

Course Cross-listed with DATA 760
3 credit(s)
This course focuses on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered include customer profitability, marketing profitability, branding strategy, product line strategies, customer value, value pricing, social media marketing, and the influence of technology on market potential. The course will use a combination of cases, simulation, lectures, and exams to develop these skills.
Prerequisite(s): DATA 601 and MKT 606.

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