Apr 18, 2024  
2012-2013 Undergraduate Bulletin 
    
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2012-2013 Undergraduate Bulletin [ARCHIVED BULLETIN]

MKT 454 - Marketing Strategy


3 credit(s)
Combines management approaches to marketing strategy, intensive analysis of actual ongoing company problems necessitates development of programs incorporating product, price, promotion, and pipeline decisions in consonance with market targets, company resources, and profit goals.
Prerequisite(s): Senior standing and major in marketing.


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