May 15, 2024  
2012-2013 Graduate Bulletin 
    
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2012-2013 Graduate Bulletin [ARCHIVED BULLETIN]

MKT 664 - Industrial Marketing


3 credit(s)
Studies the workings of business-to-business, government, and institutional marketing. Presentation of contemporary research and analysis of industrial marketing, including industrial marketing research, buyer characteristics, selling of industrial products, and marketing communication strategies.
Prerequisite(s): MBA 618 .


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Click here for Spring 2024 course scheduling information.