MKT 420 - Marketing Research

3 credit(s)
Explores the identification, collection and analysis of information relevant to decision making by the marketing executive. Students become acquainted with the marketing research process and methods of data collection and analysis. They gain experience through the design and implementation of a marketing research study and the preparation of a professional project.
Prerequisite(s): MKT 310 and QNT 230.
Laboratory fee.

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