Dec 22, 2024  
2014-2015 Graduate Bulletin 
    
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2014-2015 Graduate Bulletin [ARCHIVED BULLETIN]

MBA 618 - Marketing Management


3 credit(s)
This course examines marketing systems, concepts, institutions, marketing function in organizations, and marketing management decision processes. Emphasis is on developing integrated approaches to solving marketing problems under turbulent environmental conditions. Major topics include marketing organization, consumer behavior, product policy, integrated marketing communications, and strategic market planning. Cases of companies in sectors ranging from services to consumer-packaged goods to high-technology industrial goods are analyzed to develop problem-solving and decision-making skills of course participants.


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.