Nov 24, 2024  
2015-2016 Graduate Bulletin 
    
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2015-2016 Graduate Bulletin [ARCHIVED BULLETIN]

CMM 521 - Striving for Excellence: Managing Public Relations for the Modern Corporation


3 credit(s)
An exploration of the challenges that face the modern corporation and its public relations practitioners. Emphasis will be placed on the impact of the environment and the publics within it on organizational goals and practices. Students will gain substantial research experience and will interact with various community and corporate institutions.
Prerequisite(s): Graduate standing or permission of the instructor.


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.