Nov 21, 2024  
2015-2016 Graduate Bulletin 
    
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2015-2016 Graduate Bulletin [ARCHIVED BULLETIN]

MKT 668 - Product Innovation and Development


3 credit(s)
The course examines conceptual approaches to the development and launch of new products and services in both consumer and industrial markets. Analytic models and quantitative techniques pertinent to new product approaches are utilized. The course covers innovation models, product management, market analysis, product positioning, test marketing, launch marketing strategies, and venture corporate architecture.
Prerequisite(s):  MBA 610  and MBA 618 .


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.