Jun 16, 2024  
2016-2017 Graduate Bulletin 
    
  Catalog Home
  Degree and Certificate Programs
  Academic and Religious Calendars
  Resources
  General Information
  Tuition and Fees
  Student Financial Assistance
  Academic Regulations
  College of Arts and Sciences
  Barney School of Business
  College of Education, Nursing and Health Professions
  College of Engineering, Technology, and Architecture
  Hartford Art School
  The Hartt School
  University Faculty, Administration, and Board of Regents
  Courses
HELP
2016-2017 Graduate Bulletin [ARCHIVED BULLETIN]

CMM 531 - Integrated Communication


3 credit(s)
This course surveys the theory, research, and practice of Integrated Communication (IC). The course provides an overview of theoretical concepts and research. This multidisciplinary course draws material from management, organizational communication, marketing, public relations, and advertising. Topics include the communication mix, promotion and publicity, IC process, and evaluation of IC programs and campaigns.
Prerequisite(s): Graduate standing or permission of instructor.


Click here for Fall 2024 course scheduling information.

Click here for Spring 2024 course scheduling information.