Jun 26, 2024  
2016-2017 Graduate Bulletin 
    
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2016-2017 Graduate Bulletin [ARCHIVED BULLETIN]

CMM 531 - Integrated Communication


3 credit(s)
This course surveys the theory, research, and practice of Integrated Communication (IC). The course provides an overview of theoretical concepts and research. This multidisciplinary course draws material from management, organizational communication, marketing, public relations, and advertising. Topics include the communication mix, promotion and publicity, IC process, and evaluation of IC programs and campaigns.
Prerequisite(s): Graduate standing or permission of instructor.


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