Jan 30, 2026  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 260 - Communication and Advertising


3 credit(s)
Study of the theories and practices of advertising with special emphasis on message creation and selection of appropriate media. Historical, economic, social, and psychological aspects of advertising. Practice in applying principles in final term project.


Click here for Fall 2025 course scheduling information.

Click here for Spring 2026 course scheduling information.