Nov 24, 2024  
2016-2017 Undergraduate Bulletin 
    
  Catalog Home
  Degree and Certificate Programs
  Academic and Religious Calendars
  Resources
  General Information
  Admission of Students
  Student Financial Assistance
  Academic Regulations
  University Studies
  College of Arts and Sciences
  Barney School of Business
  College of Education, Nursing and Health Professions
  College of Engineering, Technology, and Architecture
  Hartford Art School
  The Hartt School
  Hillyer College
  Athletics
  University Faculty, Administration, and Board of Regents
  Courses
  Tuition and Fees
  Departments and Programs
HELP
2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

MKT 330 - Retail Management


3 credit(s)
This course explores and evaluates the dynamic role of retailing in the marketing of consumer goods and services. Significant changes in the American retailing environment, in the character of retail competition and in the organizational structure of retail firms are examined. The methods and principles of marketing as applied to retailing, including site selection, sales stimulation, pricing policies, merchandising, purchasing, and the like, are introduced.
Prerequisite(s): MKT 310 .


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.