Nov 24, 2024  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

MKT 454 - Marketing Strategy


3 credit(s)
Combines management approaches to marketing strategy, intensive analysis of actual ongoing company problems necessitates development of programs incorporating product, price, promotion, and pipeline decisions in consonance with market targets, company resources, and profit goals.
Prerequisite(s): Senior standing and major in marketing.


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.