Jun 11, 2025  
2016-2017 Undergraduate Bulletin 
    
2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

MKT 350 - Multinational Marketing


3 credit(s)
This course is an applied introduction to concepts of international marketing management, with an emphasis on development of global and regional marketing programs, entry strategies, and the importance of understanding economic, sociocultural differences and other environmental forces.
Prerequisite(s): MKT 310 .


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