Nov 24, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [ARCHIVED BULLETIN]

CMM 531 - Integrated Communication


3 credit(s)
This course surveys the theory, research, and practice of Integrated Communication (IC). The course provides an overview of theoretical concepts and research. This multidisciplinary course draws material from management, organizational communication, marketing, public relations, and advertising. Topics include the communication mix, promotion and publicity, IC process, and evaluation of IC programs and campaigns.
Prerequisite(s): Graduate standing or permission of instructor.


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