Nov 21, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [ARCHIVED BULLETIN]

MKT 606 - Marketing Management


3 credit(s)
This course examines marketing management decision processes with an emphasis on developing strategic and analytical approaches to solving marketing problems in an ever-changing business world. Major topics include strategic market planning, consumer behavior, customer relationship management, market segmentation, new product development, marketing research and analytics, global marketing, integrated marketing communications, and social media marketing.


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.