MSM 650 - Marketing in a Noisy World

3 credit(s)
This course examines marketing systems, concepts, institutions, and marketing management decision processes. Emphasis is on developing integrated approaches to solving marketing problems under rapidly changing technologies and environmental conditions. Major topics include the dimensions of marketing decision making, consumer behavior, product policy, integrated marketing communications, and strategic market planning. Examples of companies in sectors ranging from services to consumer-packaged goods to high-technology industrial goods are presented.
Prerequisite(s): Enrolled in MSM program and MSM 610; or permission of MSM Program Director.

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