MKT 659 - Marketing Communications

3 credit(s)
Stresses an integrated approach to the use of advertising, public relations, publicity, personal selling, and sales promotion. Considered are basic communications theory; communications plan development; and relations with media, the general public, the community, employees, stockholders, vendors, and customers. Cases reflecting actual practice are regularly assigned.
Prerequisite(s): MKT 606 or permission of instructor.

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