May 16, 2021  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog

MKT 668 - Product Innovation and Development


3 credit(s)
The course examines conceptual approaches to the development and launch of new products and services in both consumer and industrial markets. Analytic models and quantitative techniques pertinent to new product approaches are utilized. The course covers innovation models, product management, market analysis, product positioning, test marketing, launch marketing strategies, and venture corporate architecture.
Prerequisite(s): QNT 601  and MKT 606 , or permission of instructor.


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