Apr 17, 2025  
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2020-2021 Undergraduate Catalog [ARCHIVED BULLETIN]

CMM 448 - Audience Analysis


3 credit(s)
Area/Group Designation: Advertising and Public Relations
An investigation of various mass-media audiences’ characteristics, preferences, and composition. Analysis of how audience information is obtained and used in media planning. Designing and executing media research projects.
Prerequisite(s): CMM 240  or CMM 260 .


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