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2022-2023 Graduate Catalog [ARCHIVED BULLETIN]

MKT 664 - Industrial Marketing


3 credit(s)
Studies the workings of business-to-business, government, and institutional marketing. Presentation of contemporary research and analysis of industrial marketing, including industrial marketing research, buyer characteristics, selling of industrial products, and marketing communication strategies.
Prerequisite(s): MKT 606  or permission of instructor.


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