May 06, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED BULLETIN]

CMM 511 - Visual Communication & Branding


3 credit(s)
This class provides students with the critical and creative tools necessary for creating brand identity. Students will practice key activities such as defining an audience, performing visual analyses, naming brands, and producing visual communication elements such as logos and straplines, to tell a compelling brand story.
Prerequisite(s): Graduate standing in a Communication program or permission of program director.


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