CMM 515 - Media Metrics & Analytics

3 credit(s)
In this course students will be introduced to audience measurement concepts, sources, and methods, learning how to analyze data and implement communication strategies based on media analytic insights. The class will focus on how to use the prevailing industry-standard data tools to effectively measure audience behavior. Students may use this course as a jumping off point for completing industry-recognized certification exams on their own.
Prerequisite(s): Graduate standing in a Communication program or permission of program director.

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