May 12, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED BULLETIN]

CMM 518 - PR Strategies & Practices


3 credit(s)
Students will be introduced to strategies that identify internal and external stakeholders and methods to improve public relations communication practices with them. An emphasis will be on assessment, tactical development, and execution.
Prerequisite(s): Graduate standing in a Communication program or permission of program director.


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