Apr 24, 2024  
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2022-2023 Graduate Catalog [ARCHIVED BULLETIN]

CMM 675 - Integrated Communication Research Methods


3 credit(s)
An introduction to research methods and analysis in which students gain proficiency in the most relevant qualitative and quantitative methods in the fields of advertising and public relations. Through analysis, students will learn how to transform data into insights that will drive effective campaigns and messaging.
Prerequisite(s): Graduate standing in a Communication program or permission of program director.


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