Apr 25, 2024  
2022-2023 Graduate Catalog 
    
  Catalog Home
  Programs, Degrees, and Departments
  Academic and Religious Calendars
  Academic Information and Regulations
  Schools and Colleges
  Athletics
  Student Financial Assistance
  Tuition and Fees
  Course Locator
HELP
2022-2023 Graduate Catalog [ARCHIVED BULLETIN]

CMM 680 - Media Touchpoints


3 credit(s)
This course explores the touchpoints and methods for delivering messages to audiences. Provides in-depth study of traditional, digital, and other emerging platforms and emphasizes evaluating touchpoints in terms of audience reach and ability to achieve our communication objectives. Focusing on effectiveness and efficiency, students will practice building media plans for a variety of real-world applications.
Prerequisite(s): Graduate standing in a Communication program or permission of program director.


Click here for Fall 2024 course scheduling information.

Click here for Spring 2024 course scheduling information.