CMM 462 - Advertising Competition

3 credit(s)
Area/Group Designation: Advertising and Public Relations

This course gives advanced students the opportunity to work on a national student advertising competition conducted by the American Advertising Federation. The corporate client changes annually. Students are provided with a case study of an advertising/communication problem faced by the client. The student team submits to a group of advertising professionals a written advertising and communication plan and makes a formal presentation. The team judged district winner progresses to the national finals.
Prerequisite(s): Permission of instructor.

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