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2022-2023 Undergraduate Catalog [ARCHIVED BULLETIN]

MKT 454W - Marketing Strategy


3 credit(s)
Combines management approaches to marketing strategy, intensive analysis of actual ongoing company problems necessitates development of programs incorporating product, price, promotion, and pipeline decisions in consonance with market targets, company resources, and profit goals.
Prerequisite(s): MKT 310  and senior standing.


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