Dec 21, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED BULLETIN]

CMM 313 - Media Marketing and Promotion


3 credit(s)
Students learn fundamentals of how to market and promote media content to develop audience interest and demand for content in a range of online and conventional media sectors. The class prepares a marketing plan for specific kinds of media content and a business plan for economically sustaining the production and distribution of this content.
Prerequisite(s): CMM 240 .
Laboratory fee.


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.