Apr 23, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED BULLETIN]

MKT 460 - Marketing Analytics


3 credit(s)
This course is an application of data science to solve marketing problems. This course provides students the theoretical understanding of marketing data and equips them with analytic skills so that they can make data-informed marketing decisions. The course content includes data management systems, marketing data visualization, social listening, and A/B test.
Prerequisite(s): MKT 310 .


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