MKT 755 - Market and Competitive Intelligence

3 credit(s)
Regardless of size or industry, companies require a keen awareness of their market environment to gain the competitive edge. Understanding the needs, goals, and objectives of customers, suppliers, and competitors, as well as being able to identify emerging technology developments and political and regulatory issues, is critical for success in today’s dynamic business environment. This course focuses on the tools necessary for companies to effectively collect, process, and analyze these market forces in an ethical manner.
Prerequisite(s): MKT 606 or permission of instructor.

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