MKT 730 - Customer Relationship Management

3 credit(s)
This course focuses on building relationships between an organization and its customers. Students explore methods of identifying customer needs, expectations, and satisfaction, as well as determination of lifetime customer value to develop target customer priorities. Distinction is made between customer relationships management (CRM) as a strategy versus CRM programs and tools. Customer experiences as they relate to overall customer/ organization relationship are stressed.
Prerequisite(s): MKT 606.

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