Nov 24, 2024  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog

MKT 730 - Customer Relationship Management


3 credit(s)
This course focuses on building relationships between an organization and its customers. Students explore methods of identifying customer needs, expectations, and satisfaction, as well as determination of lifetime customer value to develop target customer priorities. Distinction is made between customer relationships management (CRM) as a strategy versus CRM programs and tools. Customer experiences as they relate to overall customer/ organization relationship are stressed.
Prerequisite(s): MKT 606 .


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.