MKT 650 - International Marketing

3 credit(s)
Examines specific marketing management issues that arise when entering overseas markets and when conducting marketing operations on an international or global, as compared to a domestic, scale. The course emphasizes the challenges of identifying and evaluating market opportunities abroad; developing marketing strategies adapted to specific national, regional, or global needs, cultures, and constraints; and coordinating strategies in world markets. Stress is on strategic issues of global marketing.
Prerequisite(s): MKT 606.

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