MGT 704 - E-Commerce

3 credit(s)
This course examines the opportunities and challenges of exchanging goods and services over networks. Students learn how companies plan electronic commerce initiatives and harness networked hardware and software capabilities to improve their relationships with customers, suppliers, and other business partners. Students will learn how to analyze e-commerce opportunities and risks, and to plan and implement effective e-commerce strategies for both established firms and start-ups in a variety of industries.
Prerequisite(s): MGT 607.

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