CMM 671 - Creative Concepts & Campaigns

3 credit(s)
This course is a guide to creative ideas and campaigns. It focuses on concepts and concepting as the keys to creating great, timeless messaging. Students will engage the creative process, learn how to write copy, and work from creative briefs to plan powerful, integrated campaigns across various media platforms.
Prerequisite(s): Graduate standing in a Communication program or permission of program director.

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