CMM 680 - Media Touchpoints

3 credit(s)
This course explores the touchpoints and methods for delivering messages to audiences. Provides in-depth study of traditional, digital, and other emerging platforms and emphasizes evaluating touchpoints in terms of audience reach and ability to achieve our communication objectives. Focusing on effectiveness and efficiency, students will practice building media plans for a variety of real-world applications.
Prerequisite(s): Graduate standing in a Communication program or permission of program director.

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