CMM 360P - Advertising Copywriting and Layout

3 credit(s) High Impact Practice: Collaborative Learning
Area/Group Designation: Advertising and Public Relations

Rigorous study and practice in planning and preparing advertising messages. Emphasis on writing. Artistic and social scientific aspects of advertising creativity. Writing and visualization for print, broadcast, and peripheral media. Lecture and laboratory.
Prerequisite(s): CMM 260.
Laboratory fee.

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