CMM 471W - Public Relations Campaigns

3 credit(s) Writing Intensive
Area/Group Designation: Advertising and Public Relations

The course focuses on practical, technical, and analytical skills required to effectively plan and implement a campaign. Students study the public relations process in order to develop campaign plans that capitalize on opportunities and address problems within and for the organization. Students analyze secondary research and conduct qualitative/quantitative primary research in order to develop, implement, and evaluate a campaign for a University or community client.
Prerequisite(s): CMM 271, and either CMM 371 or CMM 448.

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