MKT 460 - Marketing Analytics

3 credit(s)
This course is an application of data science to solve marketing problems. This course provides students with the theoretical understanding of marketing data and equips them with analytic skills so that they can make data-informed marketing decisions. The course content includes data management systems, marketing data visualization, social listening, and A/B test.
Prerequisite(s): MKT 310.

Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.