Jul 20, 2025  
IN PROGRESS 2025-2026 Undergraduate Catalog 
    
  Catalog Home
  Programs, Degrees, and Departments
  Academic and Religious Calendars
  Academic Information and Regulations
  Schools and Colleges
  Athletics
  Student Financial Assistance
  Tuition and Fees
  Course Locator
HELP
IN PROGRESS 2025-2026 Undergraduate Catalog [ARCHIVED BULLETIN]

CMM 271P - The Agency - Introduction to Public Relations


3 credit(s) High Impact Practice: Collaborative Learning
Area/Group Designation: Strategic Communication
This course explores the function of public relations practitioners who work in an agency. This course introduces the major components of public relations, including strategies for reputation enhancement, media to execute strategies, and evaluation to assess program effectiveness.
Prerequisite(s): WRT 110W .
Laboratory fee.


Click here for Spring 2025 course scheduling information.

Click here for Fall 2025 course scheduling information.