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2025-2026 Undergraduate Catalog

CMM 448 - Audience Analysis


3 credit(s)
Area/Group Designation: Strategic Communication
An investigation of various mass-media audiences’ characteristics, preferences, and composition. Analysis of how audience information is obtained and used in media planning. Designing and executing media research projects.
Prerequisite(s): CMM 240  or CMM 260 .
Laboratory fee.


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